![]() Bringing back these retro roots with time can help you reconnect with an audience you had perhaps previously thought was gone. This is how you can use nostalgia in Marketing. Feel old yet? Google has captured the audience from the get-go with this clever marketing campaign. McCauley Culkin the child star is now 38 and the movie itself is 29. People watch this film year on year around Christmas time because it transports them back to a time when they were young, life was a little more carefree and it was Christmas. Home Alone was one of the most iconic films of the 90’s. Google Home has done this very well with their ad ‘Home Alone Again with Google Home’ Don’t feel that you need to use your own brand elements, such as characters and packaging, to reinstate nostalgia, you can always ride the wave of a pre-established brand. The key to creating that emotional hook between your product and a nostalgic memory is to balance the old with the new. This is where nostalgia marketing thrives. But tapping into the fondest memories of an individual will prove to be invaluable. Money seems to lose all meaning when it comes to re-living a positive experience, and this is exactly where businesses are.Īligning your marketing strategy with emotions has already proved to be a successful tactic when creating your next marketing campaign. What is that hold that nostalgic memories has over people? And why does it work so fiercely in marketing? Put simply, reliving positive memories and beloved icons from the past feels good. Learn about nostalgia done well, nostalgia done wrong and how your own brand can benefit from the plight of Disney. In this article, which I hope is not too much of a thought piece for you. Yet, watching Disney movies as a kid is a powerful nostalgic memory that I’m sure everyone shares. When we look back, there is a degree of fondness there which can only be internally comprehended. The games we played, the friends we shared, the food we ate and the music we listened to. It is human nature to develop nostalgia for our younger days. We all place our votes with our purchases and polls are telling us that viewers want to stick with what is familiar. The Beauty and the Beast remake earned more than $1 billion dollars and Aladdin which has only been out for a few months has already made $508 million dollars internationally.Ĭompare that to other recent original Disney movies which have struggled to even touch the sides, such as A Wrinkle in Time ($133 million) and Tomorrowland ($209 million). The seemingly obvious answer would be money. It begs the question, why are Disney and Pixar remaking old films instead of just creating completely new stories? Surely they have access to some of the best creatives in the world? Disney has released two remakes this year and have announced another two for 2020. But, does it feel a little bit like Disney is remaking all of your childhood favourites? Well, you wouldn’t be wrong. There is a reason they are called ‘classics’ and I’m sure that no one would detest their spot in history. The Lion King, Aladdin, and Mulan are nothing short of a masterpiece.
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